Q&A About Small Business Websites

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We want to make the ShowMeLocal blog a useful tool to our readers. To that end, we are going to periodically post answers to questions small businesses have about being successful on-line. If you have a question for me, shoot me an email.

Some of the major questions I get from small business owners is regarding websites–should I have one? how much does one cost? how big should it be?

Well, in general, I think (as well as the experts) all small business need to have some web presense. A website, if done properly can be very effective in building your online visibility. A good website will contain all of your basic information: services, hours of operation, contact info, your policies, past customer reviews, etc. A look at a website as your 24/7 sales person. You should have on it, everything you think is important for your visitor/customer to know.

Pricingon designing a website will vary. There is no industry standard, so when speaking with a web designer make sure you agree on what you are getting, how long it will take, and that you get a copy of the work on a cd or dvd when they are done. Also it would be good to get references on past work too. Again, in general, a basic website should probably cost less than a thousand dollars but again, there is not standard. Most designers will charge on a per page basis.

Regarding size, it should be as big as you need it to be.

For some small business, a web site is too much (either in time, effort, or finances) so what is the alternative? The business profile page. When I first found ShowMeLocal, it was the business profile page that attracted me. ShowMeLocal has a very easy to use and update business profile section that any small business can and should take advantage of. The business profile page provides small business owners an avenue to put all of their vital business information on-line economically. Even if you have a website, using a business profile page is still recommended. More ways a potential customer can find you, the better. (In addition to ShowMeLocal, you can create your business profile at numerous other directories or search engines.)

What is web hosting?

Web hosting is the service of providing a space for your website to reside. Web hosting is one of the more critical aspects of a website and most website owners do not even think about it. If your website is not up and running, you have a problem.

When looking for a place to store your website, check out the web hosting companies past record: number of current websites they host, monthly or yearly pricing, security, file backups, email accounts, statistics, ability to run various scripts. A good web hosting company should be able to answer all of these and more. My recommendation is to start out small and then expand. No need to pay for 1 gig of space when your few html files only take up a megabyte of space.

Again these is not any standard pricing but you should be able to get some quality web hosting for under $10 a month. It seems like everyone is providing web hosting, so take a few minutes to review what they have and provide. Again web hosting is your silent partner, and if things are going well, it is one you should never hear from 🙂

We hope this information was helpful. Again if you have questions email me and I will do my best to answer them for you. Have a great week.

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3 Responses to “Q&A About Small Business Websites”

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  2. Isiah Says:

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  3. Chad Says:

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