Archive for March, 2008

Small Business Stuff (Part 1)

March 30, 2008

Running an off-line business can be a very time consuming and frustrating venture, yet at the same time it can be very rewarding. Running an on-line business is the same way. One of the biggest issues that I find with those trying to do business on-line is a lack of understanding of the “on-line world.” In general, doing business on-line is not very hard, it simple takes some time to understand all that is involved and some patience.

This is a 2 part article that I am putting on the two blogs that I currently run. Part one of this articles is about a number of “war stories” that I have read over the last few months, while part two is about a service I have found and tried at

Stories of on-line business experiences:

Local search success at photo site by Carol Krol is a neat story how a business turned to local search marketing to build their business

The Power and Impact of Google Maps over at SEORefugee is a very interesting post about how one business depended on Google Maps for business

A Small Business Marketing Success Story: Pink Cake Box is an interview by Matt McGee with a small business that is building up its business using its web site, a blog, public relations, and social media.

All of these are good reading and should provide plenty of food for thought.

Part 2 is an interview I conducted with, a company that provides email marketing. Email marketing can be a very effective means of communicating on-line but one needs to be careful.  With all the spam out there, it can be difficult. I sat down with the  CEO of mobileStorm, Jared Reitzin and picked his brain. You can read the full interview at LocalBizBits.

ShowMeLocal Affiliate Program

March 12, 2008

As you have surfed the web, you probably have seen many websites that offer affiliate programs. What is the goal of an affiliate program? Basically, an affiliate program is there to help promote that website or business.

ShowMeLocal is growing and working hard to improve its services for you and your local business. They are very happy to announce that they have launched their own affiliate program. All current members of ShowMeLocal are able to join and the program is free. Please note, this program is primarily geared towards local business marketers.

This affiliate program does not provide financial compensation to its users, it provides something just as valuable-marketing visibility. As an affiliate of ShowMeLocal, you will help build the ShowMeLocal community by getting more businesses listed.

When you add a business, via your affiliate link, that business can be added to our business network on ShowMeLocal. If the businesses you add are in the same geographic location, you can create a nice local network.

Also your custom business listing will be visible on each business profile you add. If you are a marketer, is a great tool to promote and increase visibility of your clients.

I spoke with Eugene Belenky, owner of ShowMeLocal and asked him, “What is your vision for the affiliate program?”

“Larry, We are looking forward to working together with professionals across the country and not only giving them a great tool but also listening to their comments and requests to make ShowMeLocal better and easier to use.

In addition to promoting yourself, we will be open to doing revenue sharing, once the subscription service is introduced. We think this is a win-win for all involved.”

To summarize, the ShowMeLocal Affiliate Program will:

  • Increase portfolio of services that you can offer.
  • Give your clients the best tools to promote their businesses online.
  • Increase your clients’ visibility.
  • Sign up clients and/or manage your client’s business listings.
  • Promote your services on your client’s business dashboards.
  • Advertise your content directly on your client’s business profiles.

Feel free to contact Eugene or myself if you have any questions, and thanks for helping building ShowMeLocal.