Geo-targeting for Small Business


Geo-targeting does not take a highly expensive computer or military tracking system to run but it does take some effort. All small business participate in some sort of targeting-always looking to get their messsage to the “right” customer.

Geo-Targeting online simply means adding a geographic component to your website or ad and is a very important part of any local business’s marketing campaign.

There was a series of excellent articles on Geo-targeting at Local Point:
Geo-Targeting Primer – Part I – Users
Geo-Targeting Primer – Part 2 – Advertisers
Geo-Targeting Primer – Part 3 – Systems

The articles break up the concept of geo-targeting into 3 components and discusses each one individually. They are good articles but for some beginners, might be too much. Geo-targeting has 3 aspects: the user or your customer, the advertiser or the business owner and finally the system of how do you use geo-targeting.

In this post, I want to introduce the general idea of geo-targeting on your website. This is an important component for the on-line business since the Interent really knows no boundaries. You want to do whatever is necessary to make sure your website or business profile show up in front of the right audience.

Another good article for you to read is The hCard Microformat & Local Search Optimization by Chris smith.

“The hCard microformat is a standard method of semantically marking up your HTML to inform the search engines (and other devices/applications) very precisely about which part of your page text contains address, phone numbers, and other typical directory listing info.”

Chris goes on to discuss how to add the hcard to your website. Now in addition to the hcard, you need to make sure your geographic information is on the web site proper.

The last point is that you get your business listed in directories, (such as ShowMeLocal šŸ™‚ ) that allows for geo-targeted searches. Being able to be listed in your city, state, or region is also very important. Remember want to make it easy for folks to find you.

Anotehr aspect that ShowMeLocal has, that I find useful, is how you can create a network of business listings via your business network. Networking with other businesses in your geographic location is a win-win situation.

So when you are working on your on-line promotions, make sure to remember the geographic aspects of things.

One Response to “Geo-targeting for Small Business”

  1. Steve Kranz Says:

    Who can do this for me

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