Engaging Your Customer

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To be successful, you need to engage your customer. You need to talk with them, not at them. You need to be open and answer questions. This is one of the harder things to do on-line since you are not on-line 24×7. This is where your web site comes in.

You need to have a web presence on-line that engages your visitor enough so that they become a customer.

Starting Conversations with Contact Pages by Bill Slawski over at Search Engine Land is an excellent article on the subject. Bill specifically addresses the contact page.

“It can also help to start conversations that can provide you invaluable feedback, which can make the pages of your site easier to use, more informative, and easier to find. Listening to the language of your customers can give you insights into their perspective on what you offer, and the words that they use to describe those offerings.”

Bill goes over what to include and why it is important. I have to say, since I updated my contact page, I have gotten more calls and emails.

In addition to your contact page, I think the whole web site needs to engage your visitor. Provide the critical info your visitors need. Make it easy for them to get a hold of you.

Blogging is an excellent tool you can use to interact with your visitor. You should use a blog to provide info, ask questions, answer questions, and so on. Blogging can be done for free-only thing it will cost is your time. One of ShowMeLocal’s features is providing some blog space, so can engage your customer. Take the time to show them you know what you are talking about.

Remember your web presense is your chance to make a good impression, so take some time to organize what you want to say and how you want to do it. You will find it is a very wise investment.

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One Response to “Engaging Your Customer”

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