Archive for the ‘Marketing on a budget’ Category

Twitter for Business

July 25, 2009

If you are curious what Twitter is and how to use it for your business, take few minutes to read “Twitter 101 A Special Guide” that explains how business owners can use Twitter to promote their businesses. Guide is nicely organized and contains various case studies and a slide show.

In the begging of this year we introduced a new feature called Tweet This! that allows you to post coupons and promotions to your Twitter account directly from business dashboard. As a logical evolution of this feature we have decided to put together “Twitter Dashboard” that lists all content you can post on one page along with dedicated pages for each post.

Take a look at our coupon posted on Twitter @showmelocal:
http://twitter.com/showmelocal/statuses/2839780908
Click on coupon link: http://tinyurl.com/ktws5k to see the actual coupon.

Login to your account to review “Twitter Dashboard” and don’t forget to follow us on Twitter

Joseph Kellner Haircolor Advice For The Salon Owner!

April 2, 2009

The following post is written by our premium business member Joseph Kellner. Joseph Kellner is a top hair colorist and makeup artist in Orlando Florida.

groupshotsimgp0016okUse The Internet To Boost Business During A Recession.

1) Increase the number of customers.
2) Increase the average size of the sale per customer.
3) Increase the number of times customers return and buy again.

That makes sense, don’t you agree? Recession or no recession, those are the primary ways to grow a business.

To this I would add that, although those are the only 3 ways to increase your revenue, there are two additional ways to increase your bottom line profits: increase productivity and cut your operating expenses.

For every dollar you save through those methods, 100% of the savings falls to your bottom line. With the Internet, you have a higher degree of leverage and accountability as compared to traditional media.

Here are the 4 major ways a quality web presence can help you improve in all of the above areas… We call them the 4 “Profit Points” of E-Business. The best part is, most of these strategies can be implemented without spending more money on advertising

1) Improve Conversion Of Website Visitors to Leads and/or Sales.

a. By improving the current design and website strategy.
b. By integrating email marketing and using automated follow-up.
c. Email marketing can also be used to communicate with current customers.
d. Hosted CRM solutions can help you streamline your sales process.

e. Implement “squeeze” pages or landing pages.

2) Increase Your Number Of Leads Without Spending More on Advertising.

a. Your website gives you global visibility – promote your url everywhere.
b. Visitors can find you via search engines and online marketing (but you must optimize).
c. Your website can help you improve effectiveness of traditional media via direct response.
d. Your website makes it easy to offer incentives (whitepapers, reports, demos, consultations) in exchange for contact information.

3) Save Money By Improving Productivity and Business Processes.

a. Utilize E-Commerce and automated order taking, billing, and fulfillment.
b. Take advantage of email marketing vs. expensive mail and telephone communication.
c. Utilize company Extranets and Intranets to centralize data and documents.
d. Offer online training and e-Learning (deliver training online and save money).

4) Increase Customer Retention and Customer Value

a. Increase in average transaction value (use up-sells via web order forms).
b. Increase in number of transactions (via frequent email and web communication).
c. Lower customer attrition through more frequent communication and improved
customer service (Online Chat, Email newsletters and Help Desk systems).
d. Setup an automated referral program.
e. Utilize social media strategies to build a community.

Joseph Kellner

Address:     1507 Park Center Drive Orlando, FL 32835
Telephone:     (407)421-5857
Website:     www.josephkellner.com

Business Profiles – Mobile Version

February 16, 2009

We have optimized your business profiles to be used on 260 + mobile devices including cell phones, smart phones, PDAs and etc.

There are 3 major versions that are available for mobile users:

iPhone: click to view

HTML Rich Version (G1, BlackBerry and etc.) : click to view

WAP Version (all smaller devices): click to view

When users search the web on mobile devices and discover your business profile through search engines they will be automatically redirected to the appropriate mobile version.

We have been tested mobile versions for a while, that is why you can see “mobile” visits on your statistic report.

If you have a mobile device and willing to see how your profile looks like, navigate to your main business profile and wait for mobile version to appear.

5 Things about ShowMeLocal Coupons that you might not know about.

December 5, 2008

1. You can create “Appreciation” coupon and assign it to customer actions. When customer writes a review you can award him/her with the exclusive coupon that will only appear when customer finishes the review.

2. Your coupon is automatically converted to widget in form of HTML or javascript and is available for you to place on the website of your choice. Summary of all coupons is also widgetized. See “Content ToGo” section of a coupon.

3. You can email a coupon (as well as “Appreciation” coupon) to your customer base via “Email this Coupon to your Customers” feature.

4. We distribute your coupon to different websites including Google Maps.

5. Customers can send your coupon to cell phones and present them to you electronically.

These and other coupon features are standard and included with Free, Premium and Business Website services.

To start effectively utilize coupons with your Business Profiles visit your Business Dashboard.

Introducing Premium Profiles.

September 8, 2008

Dear Valued Customer,

After a successful beta launch, we are happy to announce the release of one-stop fully functional website with opportunities for you to find new local customers using the power of Internet marketing, web 2.0 tools, advertising, social networking and extensive content distribution.

Today we are introducing premium profile packages (press release), to help you stand out among the competitors and convert online visitors into returning and loyal customers.

Premium profiles are advertising free, have extended collections of features, unique splash pages and detailed statistics for each visit to a business profile. As usual it is free for a business to get started at ShowMeLocal.com and full subscription packages are priced up to the deluxe package at an extremely affordable price per month.

For those of you who joined before September 5th 2008 and have free beta account, we are offering you an extension of service until October 31st 2008. You will still be able to enjoy our premium features free of charge. After that date your account will be downgraded to a regular free plan. You can upgrade your account at anytime before or after that date.

We’ve proved to deliver great results to you, strongly establishing and dramatically increasing your business’s online visibility, driving your local profile to the top organic positions in all of the major search engines. Most of you are using your local business profiles as prime online presence for your business. As you have noticed we have the most advanced tools and features that any player in the local advertising market has today. With introduction of our premium packages we will help you grow your business even further by creating new and unique features, extending your premium distribution network and tremendously boosting your local online share.

We hope you join us in reaching this goal!

Eugene Belenky

Founder of ShowMeLocal.com

Your Local Business Profile

January 7, 2008

Today your homework assignment is to read Anatomy & Optimization Of A Local Business Profile by Chris Smith. This article comments on the importance of using or having a local business profile.

“Optimizing business listings and profiles can make all the difference in enabling potential customers to find you and in selecting you from your pack of competitors.”

Since you are reading this blog, I assume you are a member of ShowMeLocal, if not, join today. When I first found ShowMeLocal, I was immediately impressed with the site layout, content and marketing potential. (honest, no BS). Remember it is all about your business growing its visibility online. If no one can find you, what is the point?

Business profiles will add to your visibility, can be a useful tool to augment your website (if you have one), and can provide links to your website(s). In the article, Chris provides great details on what a business needs to pay attention to: maps, geocodes, zip codes, phone numbers, categories, keywords, etc. Most small businesses simply put the basic address, phone, fax, etc. on a profile but if they take the time to create an “optimized” profile, it can be a real benefit to them.

ShowMeLocal’s business profiles allows you to create a very through business profile and one that you can use with an existing website. Coupons, blogs, reviews, widgets are available at ShowMeLocal. Eugene Belenky founder of ShowMeLocal says “ShowMeLocal profiles are highly SEO optimized and that is why deliver top organic! results in the search engines for our clients (not only navigational results but discovery as well). They will not get those results anywhere on the web for free.”

Now results will vary but here are a couple of examples were ShowMeLocal business profiles are showing up:

Massage Therapy on Comcast.net

Massage Therapy on Google

Pharmacy results per zip code

Chris ends his article, “Take advantage of the free advertising through all the business profile directories out there, and you’ll start pulling your business ahead of the pack.”

Can’t agree with Chris more. ShowMeLocal currently is free so it represents one of the best avenues for a small business to promote itself. If you are not here sign up. If you are already here, take a couple of minutes to review your profile. Is there anything you can do to it?

Everyone Wants to Save a Buck

December 10, 2007

With the price of gas going up and holiday shopping in full force, the ability to save some money is on the minds of everyone.

The best way to help your customer is to provide coupons. I know that if I have a coupon in hand, I am more apt to make the purchase. Small business sometimes worry about providing discounts or coupons because of a fear of losing money. Yes that is a possibility but remember the goal of the coupon is to get the customer into your shop. Once they are in your shop, maybe they will purchase something else…

What makes a good coupon?
–attractive design
–clearly defined discount
–clearly marked expiration date
–no fine print

With the Internet, it is very easy for the small business owner to have and manage his own coupons. Online coupons provide a great way to promote your business (online) but also to help drive more foot traffic to your shop. The biggest statistic that we marketers are seeing is that most consumers are doing research online for a particular product but then driving to the local store to purchase it offline!

If that is the case, it is prudent to make sure you provide shoppers with online coupon(s).

What make a good online coupon?
–ease of finding them on your site
–attractive design
–ease of printing out
–clearly marked expiration date
–current! -can’t tell you how many online coupons that I find that are out of date!

ShowMeLocal provides a very nice coupon feature to all business profiles. With this feature, you can easily create and manage your coupons, add them to your Facebook profile or any website you choose with the content widget application.

In addition to coupons to drive traffic to your shop, there are the appreciation coupons. Providing coupons as a thank you to your customer is a nice feature; ShowMeLocal also has this option in the business profile section. You can provide coupons for those who provide feedback, a review, and or leave a comment.

Social online marketing is growing rapidly, so getting customer feedback is a critical. It is a no-brainier to provide coupons as a way to build your online reputation. You can get online coupons from many locations but I am not sure if they are as easy to use at ShowMeLocal’s. If you are curious, set up a business profile and see, it is free!