Business Website – amazingly easy tool that converts your Local Business Profile into fully functional Website is Live Now!

October 24, 2008 by

After successful private use* we are delighted to announce availability of “Business Website”– amazingly easy tool that converts your existing business profile into standalone fully functional, professionally looking, locally tuned, search engine optimized informational business website.

Business Website package at extremely affordable rate of $9.99/mo, includes free domain registration and renewal, 5-business email redirects to the email of your choice and standalone website with ability to control displayed sections.

Business Website is completely ad-free and is based on the selected business package (promotions are included). No design and development is required; the most complicated part is to come up with the right domain name!

Some of the examples are here:

EckoImports.com

JosephKellnerHairColoristinOrlando.com

ShowMeLocal.org

KingsCourtDrugs.com

EternalMemorials.net

To read more Click Here

*This tool was available for private beta since spring 2008 and became publicly available to the registered business owners September 2008.

Weigh your local profile!

September 10, 2008 by

With the introduction of the Premium Profiles our “Featured Businesses” section got a lot of attention and we think it is time to shed light on how it works.

Featured Businesses appear on the home page of the site, search pages such as local businesses, coupons, specials, jobs and on business profiles that have free level of service. It is not an advertisement or sponsored links. It is purely based on the “Activity Points” that we assign when user creates relevant content for the profile. In a nutshell, “Activity Points” drive “Featured Businesses” content. With out benchmarking of how active your business is it is hard to estimate if your business will be featured and get more attention from potential customers.

Let us introduce “Featured Business Meter” to help you weigh your local business profile against most active, featured businesses in your area. There are 3 kinds of levels that you can perform analysis: ZIP, City and State. There are lots of factors that increase (and decrease) your activity points, but major boosters include – subscription level, general business content, coupons, specials, jobs, pictures and networking. The most important factor, of course, is the “Service Level” of your account – the higher the subscription level the greater chance your activity points will get you into the “Featured Businesses”.

If you are premium subscriber “Featured Businesses” will not appear on your profile and will not drive customers away from your business.

Happy Metering!

Introducing Premium Profiles.

September 8, 2008 by

Dear Valued Customer,

After a successful beta launch, we are happy to announce the release of one-stop fully functional website with opportunities for you to find new local customers using the power of Internet marketing, web 2.0 tools, advertising, social networking and extensive content distribution.

Today we are introducing premium profile packages (press release), to help you stand out among the competitors and convert online visitors into returning and loyal customers.

Premium profiles are advertising free, have extended collections of features, unique splash pages and detailed statistics for each visit to a business profile. As usual it is free for a business to get started at ShowMeLocal.com and full subscription packages are priced up to the deluxe package at an extremely affordable price per month.

For those of you who joined before September 5th 2008 and have free beta account, we are offering you an extension of service until October 31st 2008. You will still be able to enjoy our premium features free of charge. After that date your account will be downgraded to a regular free plan. You can upgrade your account at anytime before or after that date.

We’ve proved to deliver great results to you, strongly establishing and dramatically increasing your business’s online visibility, driving your local profile to the top organic positions in all of the major search engines. Most of you are using your local business profiles as prime online presence for your business. As you have noticed we have the most advanced tools and features that any player in the local advertising market has today. With introduction of our premium packages we will help you grow your business even further by creating new and unique features, extending your premium distribution network and tremendously boosting your local online share.

We hope you join us in reaching this goal!

Eugene Belenky

Founder of ShowMeLocal.com

Follow us on Twitter

June 23, 2008 by

Now you can follow ShowMeLocal news and updates on Twitter.

Let your customers buy products, gift certificates and etc. right from your website pages!

May 9, 2008 by

Now you can incorporate PayPal’s “Buy Now” button into your specials.

Just follow instructions in the Miscellaneous/PayPal Settings to set up a valid PayPal email and start placing “Buy Now” button into your specials.

Have a great day,

The Development Team

Engaging Your Customer

April 22, 2008 by

To be successful, you need to engage your customer. You need to talk with them, not at them. You need to be open and answer questions. This is one of the harder things to do on-line since you are not on-line 24×7. This is where your web site comes in.

You need to have a web presence on-line that engages your visitor enough so that they become a customer.

Starting Conversations with Contact Pages by Bill Slawski over at Search Engine Land is an excellent article on the subject. Bill specifically addresses the contact page.

“It can also help to start conversations that can provide you invaluable feedback, which can make the pages of your site easier to use, more informative, and easier to find. Listening to the language of your customers can give you insights into their perspective on what you offer, and the words that they use to describe those offerings.”

Bill goes over what to include and why it is important. I have to say, since I updated my contact page, I have gotten more calls and emails.

In addition to your contact page, I think the whole web site needs to engage your visitor. Provide the critical info your visitors need. Make it easy for them to get a hold of you.

Blogging is an excellent tool you can use to interact with your visitor. You should use a blog to provide info, ask questions, answer questions, and so on. Blogging can be done for free-only thing it will cost is your time. One of ShowMeLocal’s features is providing some blog space, so can engage your customer. Take the time to show them you know what you are talking about.

Remember your web presense is your chance to make a good impression, so take some time to organize what you want to say and how you want to do it. You will find it is a very wise investment.

Geo-targeting for Small Business

April 15, 2008 by

Geo-targeting does not take a highly expensive computer or military tracking system to run but it does take some effort. All small business participate in some sort of targeting-always looking to get their messsage to the “right” customer.

Geo-Targeting online simply means adding a geographic component to your website or ad and is a very important part of any local business’s marketing campaign.

There was a series of excellent articles on Geo-targeting at Local Point:
Geo-Targeting Primer – Part I – Users
Geo-Targeting Primer – Part 2 – Advertisers
Geo-Targeting Primer – Part 3 – Systems

The articles break up the concept of geo-targeting into 3 components and discusses each one individually. They are good articles but for some beginners, might be too much. Geo-targeting has 3 aspects: the user or your customer, the advertiser or the business owner and finally the system of how do you use geo-targeting.

In this post, I want to introduce the general idea of geo-targeting on your website. This is an important component for the on-line business since the Interent really knows no boundaries. You want to do whatever is necessary to make sure your website or business profile show up in front of the right audience.

Another good article for you to read is The hCard Microformat & Local Search Optimization by Chris smith.

“The hCard microformat is a standard method of semantically marking up your HTML to inform the search engines (and other devices/applications) very precisely about which part of your page text contains address, phone numbers, and other typical directory listing info.”

Chris goes on to discuss how to add the hcard to your website. Now in addition to the hcard, you need to make sure your geographic information is on the web site proper.

The last point is that you get your business listed in directories, (such as ShowMeLocal 🙂 ) that allows for geo-targeted searches. Being able to be listed in your city, state, or region is also very important. Remember want to make it easy for folks to find you.

Anotehr aspect that ShowMeLocal has, that I find useful, is how you can create a network of business listings via your business network. Networking with other businesses in your geographic location is a win-win situation.

So when you are working on your on-line promotions, make sure to remember the geographic aspects of things.